# Promptmonitor vs Semrush: Which is Better for AI Search Monitoring? > Canonical: [https://promptmonitor.io/promptmonitor-vs-semrush](https://promptmonitor.io/promptmonitor-vs-semrush) > Content source: server-rendered Promptmonitor HTML # The AI visibility platform that’s better than Semrush . Promptmonitor is $29/month flat with all 8 AI models, daily refreshes, source outreach, and crawler analytics included. Get free report ![semrush brand radar comparison visual](https://promptmonitor.io/assets/images/competitors/semrush-hero.webp) The AI search monitoring tool trusted by 5,000+ marketing teams worldwide ![Forbes](https://promptmonitor.io/assets/images/forbes-dark.svg) ![The Daily](https://promptmonitor.io/assets/images/the-daily-dark.svg) ![Entrepreneur](https://promptmonitor.io/assets/images/entrepreneur-dark.svg) ![Microsoft](https://promptmonitor.io/assets/images/microsoft-dark.svg) ![Samsung](https://promptmonitor.io/assets/images/samsung-dark.svg) ![Gamma](https://promptmonitor.io/assets/images/gamma-dark.svg) ## Promptmonitor vs Semrush AI Visibility Toolkit Feature Comparison Built for AI models tracked Starting price Free trial Cost for 3-person team Geographic targeting Custom prompts (entry) Extra prompts cost Extra users cost Extra domains cost AI crawler analytics Citation contact data White label for agencies Promptmonitor AI search from the start 8 (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, DeepSeek, Google AI Mode, Grok) $29/month 7 days, no card required Starts from $39/mo 200+ locations, city-level 25 Included up to plan limit $10/mo per user 5 projects on Pro, no add-on GPTBot, ClaudeBot, PerplexityBot tracking Publisher emails, social profiles, domain rating Custom domain on Pro plan Semrush AI SEO platform with AI added on 4 (ChatGPT, Gemini, Google AI, Perplexity) $99/mo (toolkit only) None on standalone toolkit $297/mo (AI only) + $139.95/mo Semrush Pro Country and region level 25 $60/mo for 50 more $99/mo per user for AI access $99/mo per domain Not available Not available Not available Promptmonitor Semrush AI ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Built for ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) AI search from the start SEO platform with AI added on ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) AI models tracked ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) 8 (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, DeepSeek, Google AI Mode, Grok) 4 (ChatGPT, Gemini, Google AI, Perplexity) ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Starting price ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) $29/month $99/mo (toolkit only) ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Free trial ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) 7 days, no card required None on standalone toolkit ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Cost for 3-person team ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Starts from $39/mo $297/mo (AI only) + $139.95/mo Semrush Pro ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Geographic targeting ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) 200+ locations, city-level Country and region level ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Custom prompts (entry) ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) 25 25 ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Extra prompts cost ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Included up to plan limit $60/mo for 50 more ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Extra users cost ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) $10/mo per user $99/mo per user for AI access ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Extra domains cost ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) 5 projects on Pro, no add-on $99/mo per domain ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) AI crawler analytics ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) GPTBot, ClaudeBot, PerplexityBot tracking Not available ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) Citation contact data ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Publisher emails, social profiles, domain rating Not available ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small.svg) White label for agencies ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Custom domain on Pro plan Not available ![semrush logo](https://promptmonitor.io/assets/images/competitors/semrush-logo.webp) ## What is the Semrush AI Visibility Toolkit? The Semrush AI Toolkit is an add-on inside the Semrush platform. It tracks how brands appear in AI-generated answers across ChatGPT, Google AI Overviews, Gemini, and Perplexity. The toolkit covers visibility scoring, prompt research, competitor benchmarking, brand performance reporting, and an AI-ready site audit. It launched as Semrush's response to AI search reshaping how people find information. ### Disadvantages of Semrush for AI search monitoring ### Disadvantages of Semrush for AI search monitoring ### ⛔️ It’s expensive The $99/mo headline price covers 1 user, 1 domain, 25 prompts. Each extra user on Semrush is $99/mo. Adding 50 more prompts is $60/mo. A team of three using Semrush to track two clients is already about $400/mo. Semrush AI visibility tracks only 4 AI models ChatGPT, Gemini, Google AI, Perplexity. No Claude, no Copilot, no DeepSeek, no Meta AI, no Grok. If your audience uses Claude or Copilot, the Semrush toolkit doesn't see them. No standalone free trial The AI Toolkit on its own has no trial. The only path to test it free is the Semrush One bundle, which starts at $199/mo. No AI crawler analytics Semrush won't tell you when GPTBot, ClaudeBot, or PerplexityBot crawl your site. That's the data that shows which pages AI training and answer bots actually read. No publisher contact extraction When AI cites a publisher, Semrush shows the URL. Promptmonitor pulls the publisher's email, social profiles, domain rating, and backlink count so you can pitch them directly. SEO-first design The toolkit lives inside a platform built for keyword tracking and backlink analysis. The interface and workflow assume you're already an SEO. Teams new to AI search will have a learning curve. [Switch to Promptmonitor](https://dashboard.promptmonitor.io/signup) ### Semrush vs Promptmonitor feature breakdown Feature Semrush AI Promptmonitor AI model coverage ChatGPT, Gemini, Google AI, Perplexity (4 total) ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, DeepSeek, Google AI Mode, Grok (8 total) Prompt discovery URL and competitor-based prompt research module URL, keyword, and competitor-based with suggested prompts pulled from real AI responses Citation tracking Domains and URLs cited by AI Citations plus publisher emails, social profiles, domain rating, backlink count Sentiment analysis Brand perception across AI responses Positive, negative, neutral scoring with timeline view Geographic targeting 68,000+ locations, paid per domain 200+ locations on every plan, country and city level AI crawler analytics Not available Real-time GPTBot, ClaudeBot, PerplexityBot, GoogleOther tracking Reporting and exports PDF, CSV, presentation-ready reports CSV, weekly automated emails, white-label with custom domain Agency / white label None on standalone toolkit Custom domain, no setup fees, 2-minute config Semrush AI Promptmonitor ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) AI model coverage ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) ChatGPT, Gemini, Google AI, Perplexity (4 total) ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, DeepSeek, Google AI Mode, Grok (8 total) ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Prompt discovery ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) URL and competitor-based prompt research module URL, keyword, and competitor-based with suggested prompts pulled from real AI responses ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Citation tracking ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) Domains and URLs cited by AI Citations plus publisher emails, social profiles, domain rating, backlink count ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Sentiment analysis ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) Brand perception across AI responses Positive, negative, neutral scoring with timeline view ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Geographic targeting ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) 68,000+ locations, paid per domain 200+ locations on every plan, country and city level ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) AI crawler analytics ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) Not available Real-time GPTBot, ClaudeBot, PerplexityBot, GoogleOther tracking ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Reporting and exports ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) PDF, CSV, presentation-ready reports CSV, weekly automated emails, white-label with custom domain ![competitor-logo](https://promptmonitor.io/assets/images/competitors/semrush-small-logo.webp) Agency / white label ![promptmonitor-logo](https://promptmonitor.io/assets/images/logo-small-dark.svg) None on standalone toolkit Custom domain, no setup fees, 2-minute config ### Semrush AI Toolkit vs Promptmonitor pricing Plan type Promptmonitor Semrush AI Entry $29/mo Starter, 25 prompts, 8 models, 200+ locations $99/mo, 1 user, 1 domain, 25 prompts, 4 models Mid $39/mo Growth, 50 prompts, daily refresh, 8 models $258/mo with 1 extra user and 50 extra prompts Top $129/mo Pro, 150 prompts, 5 projects, 8 models, white-label Semrush One Advanced at $549/mo (full SEO suite + AI) Free trial 7 days, all features, no credit card None on standalone toolkit Annual savings ~40% off ~17% off Promptmonitor Semrush AI Entry $29/mo Starter, 25 prompts, 8 models, 200+ locations $99/mo, 1 user, 1 domain, 25 prompts, 4 models Mid $39/mo Growth, 50 prompts, daily refresh, 8 models $258/mo with 1 extra user and 50 extra prompts Top $129/mo Pro, 150 prompts, 5 projects, 8 models, white-label Semrush One Advanced at $549/mo (full SEO suite + AI) Free trial 7 days, all features, no credit card None on standalone toolkit Annual savings ~40% off ~17% off Every AI Model - Ready to go ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ChatGPT Gemini Claude DeepSeek Grok ### When is Semrush right for you? ![Promptmonitor cylinder icon](https://promptmonitor.io/assets/images/ahref/pm-cylinder.webp) Choose Promptmonitor over Semrush if: - AI search monitoring is your priority, not a side feature - You need 8 AI models, not 4 - You want flat pricing without per-user, per-domain, or per-prompt fees - You manage multiple clients and need white-label reports - You want AI crawler analytics and publisher contact data - You're not already inside the Semrush ecosystem ![moz cylinder icon](https://promptmonitor.io/assets/images/competitors/semrush-cylinder.webp) Stick with Semrush if: - You already pay for a Semrush SEO plan and want one login - You need keyword research, backlink analysis, and rank tracking under the same roof - You have a large budget and saving on tool count matters more than feature depth [Begin my promptmonitor trial](https://dashboard.promptmonitor.io/signup) Add AI visibility tracking to your Semrush stack Get free report 7-day free trial. Cancel anytime ### Promptmonitor vs Semrush FAQs Is the Semrush AI Toolkit worth it? If you already pay for Semrush SEO and want one dashboard, yes. As a standalone purchase at $99/mo for 25 prompts and 4 AI models, most teams find Promptmonitor delivers more for less. Does Semrush track Claude or Copilot mentions? No. The AI Toolkit currently tracks ChatGPT, Google AI, Gemini, and Perplexity. Promptmonitor tracks all four plus Claude, Copilot, DeepSeek, Meta AI, and Grok. How much does the Semrush AI Toolkit really cost? Headline price is $99/mo for 1 user, 1 domain, 25 prompts. Each extra user is $99/mo. Each extra domain is $99/mo. 50 additional prompts is $60/mo. A real team configuration costs between $300 and $600/mo. Can I track ChatGPT mentions cheaper than Semrush? Yes. Promptmonitor's $29/mo Starter plan tracks ChatGPT mentions plus seven other AI models. Semrush's entry price for AI tracking is $99/mo. Do I need Promptmonitor if I already have Semrush One? Semrush One bundles the AI Visibility Toolkit with the SEO Toolkit, which covers the basics for teams that want one tool. Promptmonitor adds daily tracking across all 8 AI models, AI crawler analytics, author contact extraction, and sentiment tracking that the Semrush toolkit doesn't currently offer. If AI visibility is a key KPI for your team, Promptmonitor often pays for itself in time saved on outreach research alone. Does Promptmonitor work for agencies? Yes. The Pro plan at $129/mo includes 5 projects, white-label reports with a custom domain, and unlimited team seats. Semrush charges per user for AI Toolkit access. Is there an AI-first alternative to Semrush? Promptmonitor was built specifically for AI search, not added on to an SEO suite. It tracks 8 AI models, includes crawler analytics, and extracts publisher contact data from citations. Does Promptmonitor offer a free trial? Yes. 7 days, all features, no credit card. Semrush's standalone AI Toolkit has no trial. The Semrush One bundle offers 14 days but starts at $199/mo. Can I move my Semrush prompt list to Promptmonitor? Yes. Export your prompts as CSV from Semrush, import into Promptmonitor in setup. Most teams are running their first scan within a few minutes.